Qualitative Market Research

Download or Read eBook Qualitative Market Research PDF written by Hy Mariampolski and published by SAGE. This book was released on 2001-08-21 with total page 330 pages. Available in PDF, EPUB and Kindle.

Author	: Hy Mariampolski
Publisher	: SAGE
Total Pages	: 330
Release	: 2001-08-21
ISBN-10	: 0761969454
ISBN-13	: 9780761969457
Rating	: 4/5 (54 Downloads)

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Book Synopsis Qualitative Market Research by : Hy Mariampolski

Book excerpt: This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.

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