Book excerpt: Make Better Business & Investment Decisions To understand the fundamentals of ratio analysis and thus improve your business or investment profits, our concise, clear & friendly book is a great place to start. Written in a conversational manner & with explained examples, it's never a better time to take more control of your financial statements. RATIO ANALYSIS FUNDAMENTALS:How 17 Financial Ratios Can Allow You to Analyse Any Business on the Planet There is so much we can do with financial data beyond the mere compliance-required record keeping. Ratio Analysis Fundamentals teaches you the fundamentals of one of these extra applications: ratio analysis. This application allows you to take data from the financial statements & internal business records and evaluate performance, risk & efficiency and allows benchmarking and viewing trends over time. Ratio Analysis Fundamentals will give the financial statement novice power to add value to business and investments. The book covers 17 Financial Ratios that can be used for the financial analysis of a business. Each Financial Ratio Section Provides:* The formula* A worked example* Guidance on where to locate the data in the financial statements* Guidance on how to interpret the result of the ratio analysis calculation Use Ratio Analysis for:* Profitability comparison, to help improve performance of businesses and investments* Liquidity testing, to assess how comfortably a business can maintain operations* Leverage measurement, which can be used to check risk* Valuation analysis, to decide between alternative investments What's New in the 2nd Edition:* Revised and improved content in many sections as a result of the author's further research* Updated formatting to assist reading experience on mobile devices* Removal of spelling and grammatical errors to reduce confusion and improve professionalism Buy the Book Now and Start Understanding Your Business and Investments Better Now