Book excerpt: If you’ve ever wondered how you could be more effective at engaging audiences, conveying what you have to say and, thereby, motivating them to change their attitudes and behaviour – you’re not alone. Robert Little has often wondered the same thing (but about himself, not you). He’s spent many years speaking in the world of business; advising other people on how to speak; listening to and watching others speak in a variety of contexts, as well as being a preacher. He’s also been a singer, performing as a soloist in concerts and operas around the UK. Cajoled into writing this book – outlining many of the tips and techniques you’ll need to be an effective public speaker – Robert has captured relevant thoughts and observations from many people. These include practical, pragmatic, preachers; assiduous academics, along with popular presenters and personable performers from the worlds of business, the arts and even sport. He’s contributed several of his own tried-and-tested techniques, too. Robert believes Christian communicators tend to miss out on some of this book’s tips and techniques which have been garnered from today’s business world. These tips and techniques focus on how to engage and keep an audience’s attention – and motivate that audience to put into practice what they hear and see. So, this book is worth at least a cursory glance from those who want their preaching ministry (or any other type of public speaking) to be effective – as well as, perhaps, to be memorable, popular and successful. *If you’re a Baptist, part of the Baptist church leadership, or just want to improve your biblical preaching and public speaking, this book can help you to prepare for worship leading. Discover the responsibilities of a worship leader; references to leading worship, Scripture and much more.