Book excerpt: The true secret to success in sales is caring. Caring for others, caring for results, caring for growth. Those who care the most, sell the most. Really Care For Them is for those who want to learn to do sales the right way with the most success as fast as possible. It helps readers escape adversarial, competitive, self-destructive sales behavior by developing a collaborative, trust-based approach to selling in a way that builds value and trust. Many sales books teach what to do, Really Care For Them teaches how to do it. Everyone can learn skills and scripts; the real differentiator is the salesperson and how they sell. Packed with only the most important information, behaviors, and characteristics that enable personal and professional growth, Really Care For Them is the first book every salesperson needs to read. It demonstrates what the top performers do in an accessible, easy to understand format and makes it easier to learn to sell without reading tons of extra words, boring theories, and outdated ideas. Really Care For Them inspires growth, creativity, compassion, accountability, and courage.