Research in Media Promotion

Download or Read eBook Research in Media Promotion PDF written by Susan Tyler Eastman and published by Routledge. This book was released on 2000-08 with total page 379 pages. Available in PDF, EPUB and Kindle.

Author	: Susan Tyler Eastman
Publisher	: Routledge
Total Pages	: 379
Release	: 2000-08
ISBN-10	: 9781135665371
ISBN-13	: 1135665370
Rating	: 4/5 (71 Downloads)

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Book Synopsis Research in Media Promotion by : Susan Tyler Eastman

Book excerpt: This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.

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