Retail Management- Concepts and Theory
Author | : Dr. Ritika Singh |
Publisher | : Academic Guru Publishing House |
Total Pages | : 240 |
Release | : 2024-05-03 |
ISBN-10 | : 9788197304859 |
ISBN-13 | : 8197304858 |
Rating | : 4/5 (59 Downloads) |
Book excerpt: "Retail Management: Concepts & Theory" is an all-encompassing manual that deconstructs the complex complexities of the retail sector by providing an exhaustive examination of fundamental principles and theoretical structures. Crafted with accuracy and pertinence, this book functions as an essential reference for individuals in academia, business, and academia who are enthusiastic about exploring the ever-evolving realm of retail. The book commences by establishing a strong substructure, acquainting readers with essential retail principles that serve as the precursor to a more profound comprehension of the topic. The text proceeds in a cohesive manner to examine the theoretical foundations that regulate retail operations, providing insights into strategic management, consumer behaviour, and the complex network of supply chain dynamics. The book is distinguished by its combination of sound academic reasoning and pragmatic perspectives. Amidst a period characterised by digital upheaval and evolving consumer inclinations, "Retail Management: Concepts & Theory" functions as a pertinent guidebook, providing readers with a forward-looking outlook and lucidity as they navigate the intricacies of retail management. This book serves as a road map to excellence in the art and science of retail, and is not merely a manual.