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Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of child

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat

Providing extensive examples of the conditions of children's everyday consumption as well as how children themselves understand issues of work, money, scarcity,

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat