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Rethinking Marketing

Download or Read eBook Rethinking Marketing PDF written by Philip Kotler and published by FT Press. This book was released on 2012-12-11 with total page 276 pages. Available in PDF, EPUB and Kindle.
Rethinking Marketing
Author :
Publisher : FT Press
Total Pages : 276
Release :
ISBN-10 : 9780133410198
ISBN-13 : 0133410196
Rating : 4/5 (98 Downloads)

Book Synopsis Rethinking Marketing by : Philip Kotler

Book excerpt: This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.


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