Book excerpt: The authors of the original articles included in this book are profound thinkers in the field of rhetoric and philosophy in Europe. The articles constitute a groundbreaking critical analysis of rhetorical discourse in Europe from ancient to modern times. The topics the learned writers cover engage readers in worthy and lively conversations on European rhetoric, history, and philosophy. The writings offer practical benefits and enlightening revelations on the role of language, symbols, media, and communication in contemporary and historical Europe. The authors and their insightful accounts provide a basis for transforming the mind interested in European discourse from rhetorical naivete to sophistication and from rhetorical innocence to experience. These challenging narratives will cause readers to think of European rhetoric holistically rather than simplistically.