Book excerpt: This book will run you through the ambit of just what risk management is. It will show you how you can apply it to your business. It will discuss the principles of risk management, and the processes involved, and also give you an idea of the application of these processes to a couple of businesses. The rules of risk management are mostly universal, and by tweaking them slightly, you can apply them to any enterprise. You will be armed with the essential tools to devise a risk management strategy that will, in effect, maximize the potential of your business to realize opportunities. This is, after all, the ultimate purpose of risk management!