Book excerpt: The dynamic interplay of routines, strategies and management allows companies to successfully move forward within their industries. This book contributes to a coherent conceptualization of strategy, organization and management from a practice perspective, identifying strategy as realized in the action. Simon Grand provides a theoretical framework and detailed exploration in the context of two attractive empirical cases. He discusses topics such as theorizing routine dynamics, managerial engagement and managing routines as strategies to provide a detailed exploration of the importance of organizational routines for strategy. This book will be of interest to researchers in the areas of organizational studies, strategic management, technological innovation and the creative industries. The empirical case studies will also be of use to students and scholars of various disciplines.