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Scenario-based Strategic Planning

Download or Read eBook Scenario-based Strategic Planning PDF written by Burkhard Schwenker and published by Springer Science & Business Media. This book was released on 2013-12-05 with total page 214 pages. Available in PDF, EPUB and Kindle.
Scenario-based Strategic Planning
Author :
Publisher : Springer Science & Business Media
Total Pages : 214
Release :
ISBN-10 : 9783658028756
ISBN-13 : 3658028750
Rating : 4/5 (56 Downloads)

Book Synopsis Scenario-based Strategic Planning by : Burkhard Schwenker

Book excerpt: In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.


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