Book excerpt: Carla King's self-publishing books have been the go-to guides for authors since 2010. This new edition has been already been downloaded by tens of thousands of authors to help them in their indie author journey. In it, she curates a list of affordable tools and services you can trust and warns you against companies with expensive fees who prey on authors eager to publish. Whether you're writing fiction, nonfiction or creating a full-color book, you'll learn how to produce it in print and all the popular ebook formats with technology that does most of the work for you. This guide is a thorough but friendly tour of the process with to-do and checklists lists to get you started on the publishing path that's right for you, or if you need to start over, it'll help you back out of a process that is not working. If you're not doing it yourself, you'll learn enough to hire and guide a book producer or a team of professionals. Topics include choosing the right tools for book creation and distribution, running your publishing business, author brand and platform, social media marketing and traditional promotion, hybrid publishing with trusted partners, attracting an agent and a traditional publishing deal, raising money for your book, sales and distribution, metadata, SEO, and book discovery in Amazon and all the online retailers, selling in brick-and-mortar bookstores and libraries, formatting and conversion, EPUB format and MOBI for Kindle and creating a full-color, fixed-layout book for the new tablet readers, printing, mailing lists, websites, and blogs. If you can't find the answer in her book Carla replies to questions very quickly via email. The new or clarified information goes in the next update. This is why her Self-Pub Boot Camp series of books and workshops have been so successful. She is committed to providing access to information to ease the self-publishing journey. The pre-release version of this guide was downloaded tens of thousands of times by authors eager to jump into the self-publishing journey. Join them.