Book excerpt: Unemployment! Recession! The best of the best are competing for the same jobs! Selling in Todays Economy will sharpen the competitive skills of those who sell. Who sells? EVERYBODY sells everyday! Parents sell to children. Politicians sell to constituents. Preachers sell to congregations. Bosses sell to employees. Marketing and sales professionals sell to us. The unique information in this book will get your point across more effectively (selling) to get others to do what you want them to do more often (buying). Is your sales success measuring up? Is it as good as you think it could be? With over fifty years of sales experience, authors J. M. Barry and Lawrence Coats have worked with, managed, or trained the sales forces of the best sales and development companies in the world; Marriott, Ritz-Carlton, Starwood, Four Seasons, Playground, and EMI Music Publishing. Selling in Todays Economy, distinctly different from any other sales Guide, applies Laws of Physics and performance art secrets used by the best actors of our time to sales fundamentals. The proven cutting-edge training techniques provided in this book, which continue to grow the bottom lines of companies throughout the nation and abroad, have been coveted by large corporations for over a decadeand now they can be yours today!