Book excerpt: Following Serbia's acceptance as a candidate for EU membership, its agriculture and rural issues will receive major attention as agriculture is an important activity in Serbia, especially in the low-income rural areas. This raises questions such as: what will be the main challenges of EU membership for Serbia? What will EU membership imply for the structure and performance of the agri-food supply chain? How should Serbia address the adjustment process to comply with EU rules and face economic market forces best? This book explores the consequences of preparing for EU accession for Serbia's agr.