Book excerpt: Acknowledgments -- Gender and sexual norms in the digital age -- Slut : shaming sexual activity -- Whore : judging ¿bad¿ girls -- Dyke : enforcing heterofeminine standards -- Bitch : controlling gender performances -- Cunt : silencing women in public -- Transformation and dissent on social media -- Appendix A: Methodology -- Appendix B: Coding scheme and Twitter counts -- References -- Index