Book excerpt: From fantasy and sci-fi to graphic novels, from boy scouts to board games, from blockbuster films to the cult of theatre, Shakespeare is everywhere in popular culture. Where there is popular culture there are fans and nerds and geeks. The essays in this collection on Shakespeare and Geek Culture take an innovative approach to the study of Shakespeare's cultural presences, situating his works, his image and his brand to locate and explore the nature of that geekiness that, the authors argue, is a vital but unrecognized feature of the world of those who enjoy and are obsessed by Shakespeare, whether they are scholars, film fans, theatre-goers or members of legions of other groupings in which Shakespeare plays his part. Working at the intersections of a wide range of fields – including fan studies and film analysis, cultural studies and fantasy/sci-fi theory – the authors demonstrate how the particularities of the connection between Shakespeare and geek culture generate new insights into the plays, poems and their larger cultural legacy in the 21st century.