Book excerpt: Retail apocalypse or Retail renaissance Let’s first of all understand that retail is not dying but bad retail is certainly dying. Brands which refuse to adapt themselves to changing consumer’s buying behavior would vanish. The book cover real life case studies and examples to explain the retail concepts for the young retail managers and retail start-up owners, retailpreneurs & senior leaderships in an easy to understand style. The book is a must read for management undergraduates, retail front liners and mid managers who strive for self-learning and self-growth and development. The aim of the book is to de-mystify the complexities of existing retail and simplify it as it was earlier meant to be in the first place. Hence the title SIMPLIFYING RETAIL. Wishing all the readers a success in their retail journey