Book excerpt: The first section of this title outlines the context of business coaching, distinguishes how coaching differs from other development interventions and provides a comprehensive view of how coaching adds value for individuals and organizations. The second section sets out a comprehensive process for creating effective measurement programs. Interwoven throughout this section is a case study to illuminate how to apply the various measurement tools and techniques that are presented. The third section demonstrates how to design, deliver, measure and evaluate coaching that adds real value.