Book excerpt: Small Dojo Big Profits is the original martial arts school start-up manual covering starting, launching, growing, and running a martial art school. Since 2004, Small Dojo Big Profits has guided martial arts instructors through the risky yet rewarding process of starting and running a highly successful and profitable martial art school. Eschewing the conventional wisdom that says you must have a huge school with 300 or more students to be financially successful, Mike Massie shows you how to take on less risk by running a lean, mean martial arts studio operation. This completely updated version of the classic martial arts business guide is perfect for anyone who wants to maintain their integrity while building a successful martial art school. If you're looking for the best source of complete information for starting, launching, growing, and running a martial art school from scratch, this is it.