Book excerpt: Author Simon Doonan has two passions in life: Fashion and Football. At one time these two obsessions would have made very strange bedfellows. But times have changed: football and fashion have fallen in love. The unapologetic and unbridled style choices of today's soccer stars offer a fascinating window into the heart of the game. Looking at the beautiful game through the lens of style, Doonan entertainingly explores the magic and madness of this unique culture. Charting football style from its very beginnings, he pays homage to the great style icons of the game, from George Best to David Beckham, before turning his gaze to the hair, the tattoos and the cars, not to mention those other style icons of the game: the fans, the managers and, of course, the WAGs. A laugh-out-loud read for even the most fickle football fan or fashionista.