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This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume

Digital marketing was once a small part of marketing, now it is marketing. Every part of our modern lives revolves around technology: we interact through apps,

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase th

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and onlin