Social Media Intelligence

Download or Read eBook Social Media Intelligence PDF written by Wendy W. Moe and published by Cambridge University Press. This book was released on 2014-02-24 with total page 205 pages. Available in PDF, EPUB and Kindle.

Author	: Wendy W. Moe
Publisher	: Cambridge University Press
Total Pages	: 205
Release	: 2014-02-24
ISBN-10	: 9781107031203
ISBN-13	: 1107031206
Rating	: 4/5 (03 Downloads)

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Book Synopsis Social Media Intelligence by : Wendy W. Moe

Book excerpt: As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media to inform their strategies.

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