Book excerpt: New research methods allow us to explore how relics of the material culture of the medieval north can confront, corroborate, or disprove the depiction of social norms in the Old Norse-Icelandic literary corpus, which remains the most important source of our present-day knowledge of social development in the Viking Age and medieval Scandinavia. This interdisciplinary volume considers in depth how social values such as reputation, honour, and friendship, were integral to the development of rituals, customs, religion, literature, and language in the medieval North.