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The term “soft power” was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want wh

In recent years the modern world has developed a brave new concept: 'soft power'. It is the power of friendly persuasion rather than command, and it invites nat

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and acad

The familiar story of Soviet power in Cold War Eastern Europe focuses on political repression and military force. But in Empire of Friends, Rachel Applebaum sho

This book argues that in a range of policy areas - trade, multilateral diplomacy, security, development cooperation, democracy and human rights, energy security