Book excerpt: Elaine Horwitch was a feisty, larger-than-life gallerist who put contemporary Southwest art on the culture map. Prefaced by a historical survey of art in Arizona and New Mexico, Southwest Rising examines Horwitch's remarkable life and highlights many of the artists she promoted in the 1960s, 1970s, and 1980s, as well as some of her top rivals in the art business. This book looks at Southwest art through the lens of art markets and institutions, and the creative spirit of artists who contributed to the rise of a unique genre.