Book excerpt: It's true. Creating industry standards is a game. To be successful at it, you must be cooperative as well as competitive, proactive as well as instinctive, technical as well as practical. You've got to know the rules of the game as well as various strategies for winning it. Which is why standards veteran and blogger Karen Bartleson wrote '#STANDARDStweet Book01, ' the must-have playbook for industry standards leaders and followers. In 140 bite-sized insights, Bartleson illuminates the standards game for readers by providing an understanding of what standards are and why they are important, as well as presenting ideas for creating better standards and respecting the standardization process. Using her thirty years of experience in the computer chip industry as well as her fourteen years in the area of standards for electronic design automation, Bartleson helps industry standards players focus their game on the future of electronic design by honoring an approach to standards that can increase productivity, solve design problems, and still leave plenty of room for innovation. Whether you're already in the standards game or preparing to join it, '#STANDARDStweet Book01' will make you better equipped to play your best and come out a winner. '#STANDARDStweet Book01' is part of the THINKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).