Book excerpt: In "Storefront Signs," authored by Leo Olmedo, a seasoned veteran in the sign industry with over 20 years of experience, you'll discover invaluable insights and expert advice to navigate the complexities of illuminated signage effectively. Drawing from his extensive expertise as a licensed contractor with a C45 for signage in California and UL Certified credentials, Olmedo provides a comprehensive roadmap for achieving success in signage projects. Unlock the secrets to creating impactful signage that not only enhances your business's visibility but also communicates your brand message effectively. Learn how to strategically select signage partners, streamline the permitting process, and implement maintenance protocols to ensure longevity and optimal performance. Packed with insider tips and real-world examples, "Storefront Signs" equips you with the tools and knowledge to make informed decisions and overcome challenges in the sign procurement and installation process. Gain the confidence to negotiate with local authorities and navigate zoning regulations with ease, empowering you to secure approval for your signage projects and propel your business forward. From design conception to installation and beyond, "Storefront Signs" is your ultimate companion for mastering the art of illuminated signage and achieving success in the competitive business landscape. Whether you're a business owner, entrepreneur, or sign industry professional, this book provides the essential guidance and resources to elevate your signage game and drive tangible results for your business.