Book excerpt: Your complete guide to the evolution, revolution, theory, and style of the modern store This comprehensive reference for interior designers, students and architects- authored by one of the true trailblazers of store planning and design-provides a complete overview of the growth of the industry, decade by decade, from the ‘50s to today …full discussions of the theory and fundamental elements of store design… and numerous practical anecdotes drawn from the author’s vast experience. You’ll find … Fully illustrated analysis of the most important store designs of the past five decades, focusing on merchandising, visual merchandising, fixturization, planning, design, lighting, and color and materials Planning and design theory and elements covering all the components of this multidisciplinary professional practice from design strategies and programs through architecture to graphics and more Insights into the design process culled from the author’s experience covering the full range of professional challenges Overviews of historic, cultural, socioeconomic, and demographic influences on store design Definitions of store planning terminology and a complete bibliography For all those involved in designing and planning the stores of tomorrow, this book is sure to prove a great inspiration and practical help in the search for new, innovative, and effective environments in which to present and sell merchandise.