Strategic Communication in Crisis Management
Download or Read eBook Strategic Communication in Crisis Management PDF written by Sally Ray and published by Praeger. This book was released on 1999-04-30 with total page 280 pages. Available in PDF, EPUB and Kindle.
Author | : Sally Ray |
Publisher | : Praeger |
Total Pages | : 280 |
Release | : 1999-04-30 |
ISBN-10 | : UOM:39015043778276 |
ISBN-13 | : |
Rating | : 4/5 (76 Downloads) |
Book Synopsis Strategic Communication in Crisis Management by : Sally Ray
Book excerpt: Her three-stage model of crisis stages provides a comprehensive understanding of the significant factors that affect the success of communicating in crisis situations. She shows how strategic communication is best understood and developed from a broad frame of reference, and how specific communication choices must emerge from specific situations. Corporate communications specialists at all levels in both the private and public sectors, plus executives with other management responsibilities, will find Dr.