Strategic Event Creation
Download or Read eBook Strategic Event Creation PDF written by Liz Sharples and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle.
Author | : Liz Sharples |
Publisher | : |
Total Pages | : |
Release | : 2014 |
ISBN-10 | : 1785395580 |
ISBN-13 | : 9781785395581 |
Rating | : 4/5 (80 Downloads) |
Book Synopsis Strategic Event Creation by : Liz Sharples
Book excerpt: Changes in the wider environment have triggered a new normal for event creation. Strategic Event Creation is the contemporary text that recognises and articulates this changed reality for students and professionals. It moves away from an older paradigm of simply making events work and managing inputs to show a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.