Strategic Marketing in Fragile Economic Conditions

Download or Read eBook Strategic Marketing in Fragile Economic Conditions PDF written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 344 pages. Available in PDF, EPUB and Kindle.

Author	: Samanta, Irene
Publisher	: IGI Global
Total Pages	: 344
Release	: 2014-06-30
ISBN-10	: 9781466662339
ISBN-13	: 1466662336
Rating	: 4/5 (39 Downloads)

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Book Synopsis Strategic Marketing in Fragile Economic Conditions by : Samanta, Irene

Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

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