Strategic Marketing in Tourism Services
Download or Read eBook Strategic Marketing in Tourism Services PDF written by Rodoula H. Tsiotsou and published by Emerald Group Publishing. This book was released on 2012-05-10 with total page 418 pages. Available in PDF, EPUB and Kindle.
| Author | : Rodoula H. Tsiotsou |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 418 |
| Release | : 2012-05-10 |
| ISBN-10 | : 9781780520704 |
| ISBN-13 | : 1780520700 |
| Rating | : 4/5 (04 Downloads) |
Book Synopsis Strategic Marketing in Tourism Services by : Rodoula H. Tsiotsou
Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
