Strategies of Multinationals in Central and Eastern Europe
Download or Read eBook Strategies of Multinationals in Central and Eastern Europe PDF written by Yordanka Chobanova and published by Springer. This book was released on 2009-08-21 with total page 280 pages. Available in PDF, EPUB and Kindle.
Author | : Yordanka Chobanova |
Publisher | : Springer |
Total Pages | : 280 |
Release | : 2009-08-21 |
ISBN-10 | : 9780230250956 |
ISBN-13 | : 0230250955 |
Rating | : 4/5 (56 Downloads) |
Book Synopsis Strategies of Multinationals in Central and Eastern Europe by : Yordanka Chobanova
Book excerpt: The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.