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Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

Download or Read eBook Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy PDF written by Lee, In and published by IGI Global. This book was released on 2012-07-31 with total page 449 pages. Available in PDF, EPUB and Kindle.
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
Author :
Publisher : IGI Global
Total Pages : 449
Release :
ISBN-10 : 9781466619401
ISBN-13 : 1466619406
Rating : 4/5 (01 Downloads)

Book Synopsis Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy by : Lee, In

Book excerpt: As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.


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