Book excerpt: "Strategy Bites Back invites you to encounter an unlikely set of voices and something sharp to say about strategy - from Mozart to Coco Chanel's "little black dress". These perspectives will provide you with new and dramatically different angles from which to attack the world of strategy." "This book is for everyone involved with strategy - manager, CEO, consultant, professor, student - who wants to see strategy more broadly, more deeply and more playfully."--BOOK JACKET.