Book excerpt: Enjoying life, living richly and happily successful is great. However, all attainments and accomplishment are not about life-engineering but ‘I-Management’. Primary success is Self-Actualization. Sadly, I or Self is the worst-handled enterprise of humanity. In new millennium, we need to unlearn the archaic yet all-embracing stupidities of self. This ‘Be Yourself’ I-Expressions need reality-check Science as well as spiritualism says, ‘Self’, this unputdownable sense of ‘I’ is the greatest mysticism. Still, people are madly in never-ending pursuits of ‘self-indulgence’ and ‘I-Centric’ gratifications and attainments. Worse, there is this calamitous contemporaneous prescription of ‘Be Yourself’, as if ‘Self’ is the definitive genius of everythingness! Worst, this viscerality is being invoked in celebrity-mode, market-mounted ‘I-Iconism’ as ultimate empowerment. The progenies of ‘Be Yourself’ viscerality – solipsism, anti-intellectualism and anti-rationality are unleashing loads of conflicts, confusion and chaos in societies. Time to unlearn the stupidities of ‘I’. Time to unravel the malaise of ‘I-Iconism’. Time to redeem the true ‘I’. Why? How? This eBook has it all.