Succeeding Like Success: The Affluent Consumers of Asia

Download or Read eBook Succeeding Like Success: The Affluent Consumers of Asia PDF written by Yuwa Wong and published by John Wiley & Sons. This book was released on 2007 with total page 193 pages. Available in PDF, EPUB and Kindle.

Author	: Yuwa Wong
Publisher	: John Wiley & Sons
Total Pages	: 193
Release	: 2007
ISBN-10	: 9780470822104
ISBN-13	: 0470822104
Rating	: 4/5 (04 Downloads)

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Book Synopsis Succeeding Like Success: The Affluent Consumers of Asia by : Yuwa Wong

Book excerpt: Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described

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