Book excerpt: The summary of Insanely Simple – The Obsession that Drives Apple’s Success presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "Insanely Simple" discusses the business practise of minimising complexity whenever possible. The author focuses on the inner workings of Apple to demonstrate to us how we can apply the concept of simplicity to our work and why complexity can be detrimental to the growth of a company. The reader will gain an understanding of how Steve Jobs established this organisational structure at Apple and maintained it despite opposition. Insanely Simple summary includes the key points and important takeaways from the book Insanely Simple by Ken Segall. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].