Book excerpt: The summary of It’s Not the Size of the Data – It’s How You Use It presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of It's Not the Size of the Data is a beginner's guide to designing, creating, and adopting your own marketing dashboard. The book will assist you in determining the links between campaigns and performance, and it will show you how to monitor progress while keeping your long-term objectives in mind. It’s Not the Size of the Data summary includes the key points and important takeaways from the book It’s Not the Size of the Data by Koen Pauwels. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].