Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 A few years ago, I woke up to find that my phone had sent me a message promoting lawn furniture. I was creeped out. The internet is a black box that knows everything about me and my habits. -> The internet is a black box that knows everything about me and my habits. It can sell my information to advertisers, who can then send me ads for running shoes, cholesterol blockers, and dubious nutritional supplements. #2 The companies that harvest our personal information from us before we realize what they're doing have become incredibly wealthy because they've restricted our online choices and manipulated search engine results. #3 The companies that harvest your personal information from you before you realize what they’re doing have become incredibly wealthy because they’ve restricted your online choices and manipulated search engine results. #4 The internet is a black box that knows everything about you and your habits. It can sell your information to advertisers, who can then send you ads for running shoes, cholesterol blockers, and dubious nutritional supplements.