Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Reputation Economy is built on the backs of digital technology that allows for the collection, storage, and analysis of massive amounts of data about individuals. This data is used to predict and control people’s actions, behaviors, and decisions. #2 The future will be dominated by those who can make the most sense of massive data sets. This is how companies are developing systems to make millions of decisions about consumers each minute. #3 The Reputation Economy will rely on massive data sets companies have acquired to assign you reputation scores based on your reputation for hard work, financial responsibility, and health. These scores will be used by others to make major decisions about your life. #4 Reputation is just as powerful for businesses, professionals, and private individuals. In business, up to 75 percent of a company’s value is its reputation. In your personal life, the figure for reputation may be closer to 100 percent.