Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Looking out for number one is the conscious effort to make rational decisions that lead to the greatest amount of happiness over the long term, so long as those actions do not involve the use of force or fraud against anyone else. #2 Happiness is the state of mind you experience when you are experiencing pleasure. It is the main objective of life, and all other objectives are means to achieving it. The more rational your decisions and actions are, the more often you will experience results that lead to happiness. #3 The brain’s Weight-and-Balance Happiness Scale, which is a biological computer chip, weighs every alternative available to you and chooses the one that will result in the greatest amount of happiness for you. However, it can malfunction and make decisions that aren’t in your best interest. #4 The problem of choosing inappropriate subobjectives stems from irrational thinking. However, having too many subobjectives can be a result of buying into the generally accepted notion that winning at everything is admirable. This can lead to several bad consequences.