Book excerpt: The Bezos Blueprint Jeff Bezos, the founder of Amazon, is renowned for his relentless focus on innovation and customer-centricity. Central to Bezos's philosophy is the concept of "Day One," a mindset that prioritizes maintaining the agility and dynamism of a startup, even as the company grows into a global giant. This idea isn't just a slogan for Bezos; it’s a guiding principle that informs every aspect of Amazon’s culture and operations. In "The Bezos Blueprint," Carmine Gallo delves into the communication strategies that have enabled Bezos to consistently convey this philosophy and drive Amazon's success.