Book excerpt: The summary of Top of Mind – Use Content to Unleash Your Influence and Engage Those Who Matter to You presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The most recent edition of Top of Mind provides readers with an exciting new perspective on marketing by assisting them in breaking free from traditional, outmoded practises and embracing the "You Marketing" movement. The author, John Hall, offers the resources and the insight necessary to navigate the new world of marketing. He focuses specifically on how to gain an audience's trust and how to target the needs that they have. Top of Mind summary includes the key points and important takeaways from the book Top of Mind by John Hall. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].