Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the secrets of developing a good pitch. You will also discover that : mastering the art of storytelling is essential in the business world; when writing a pitch, you have to introduce yourself, explain the need you are responding to and what makes your company unique and attractive; a good pitch requires: clarity, conciseness, accessibility, concrete and relevant aspect, ability to create emotions and link with the audience; to be effective, you have to prepare your pitch thoroughly and refine it by practicing over and over again. In today's world, storytelling plays an important role, whatever the sector. Given the multitude of products, services, content or professionals, it is necessary to have a strong identity and an original story in order to differentiate oneself. The latter is what makes it possible to interest and attract potential customers. However, succeeding in presenting one's company with a good pitch is a challenge for entrepreneurs. "One Perfect Pitch" offers to help them by detailing the structure and major attributes of a pitch, as well as tips for preparation. *Buy now the summary of this book for the modest price of a cup of coffee!