Book excerpt: This groundbreaking book delves into the impact of superstimulus — technological products and behaviors that amplify our natural instincts and desires — on modern society. From social media's effects on mental health to online shopping's disruption of traditional commerce, the rise of superstimuli is driving cultural change and potentially harming overall well-being. Drawing upon scientific research and real-world examples, this book offers a thoughtful examination of the implications of technological superstimuli for both individuals and society at large.