Book excerpt: Sustainable in a Circular World: design and restore natural ecosystems through innovationThe world needs to move from grey to green, fueled by design techniques that are sustainable in a circular economy. Sustainability intentionally maximizes the environmental, social, governance, and digital actions to fully engage its potential around a long-term motivational direction. These three components environmental, social, and financial come together to build up the digital age and lead to transformation, creating real change in society. Understanding the generational differences will help close the gap that exists when discussing rebuilding the damage that has occurred to the Earth's natural environmental since the Industrial Revolution. Communicating and getting everyone on the same pages requires a deep understanding of all the players and helping each individual, company, and country, be heard while having their objectives met.This book takes a deep dive into: -The forces shaping sustainability including generational differences, social connections, and circularity.-A historical look at the technological revolution including the Amazon Effect, Prime, showrooming, ship it my way, among others.-The basics of sustainability including sustainability 101, governance, ESG three pillars, stewardship across generations, the supply chain, the Paris Agreement, generative families, giving back to the community, the Microsoft Way, and going global.-Case studies in industries such as mining, construction, services, smart cities, and agriculture.