Book excerpt: A strong brand stands out in the crowd - and gains more sales, increased awareness, and better customer experiences as a result. But branding isn't just for companies. Professionals each have their own story to tell and goals, skills, and expertise to share. In today's increasingly digital world, a personal brand is no longer a nice-to-have; it's expected. If you're seeking new ways to utilize your talent or be tapped for unique tasks and promotions in your job, this book will help you enjoy long-term success modeled after the success of famous brands like Steve Harvey, Taylor Swift, and Beyoncé, to name a few. From these well-known brands, you may learn how to update your brand to stand out from the crowd and create a captivating personal brand that will propel your career higher.