Book excerpt: Taking Responsibility for Tourism is about the globally vital necessity of realising sustainable tourism. It is a hugely important challenge to those who organise and sell travel and tourism, and those who consume it. Responsible tourism is not a niche product; major trade associations and large and small tour operators are committing to the objectives of responsible tourism and shouldering their responsibilities. This powerful new book is the most authoritative contemporary overview of the key issues that are critical for the future progress of responsible tourism, written by one of the leading thinkers and changemakers in the field. It applies the broader concepts of responsibility to travel and tourism, and looks at how they relate to the overarching issues of greening business and making the business case for responsibility. It will also be essential for policy makers and others responsible for strategic thinking in the wide range of sectors that relate to travel and tourism, and it should also be read by all serious students of Tourism who need to understand where the industry they may want to join must go in the future.